Q4 2020 U.S. Theme Parks Apps Performance Report

As the year 2020 concluded, the performance of theme park applications in the United States demonstrated varying trends in user engagement and downloads. This report, sourced from Sensor Tower, provides a snapshot of how five leading theme park apps fared in the fourth quarter of the year.

My Disney Experience saw a steady increase in revenue, peaking at $74K in the week of December 21. Downloads also showed an upward trend, with a notable jump to 45K in the last week of December. Weekly active users rose consistently, reaching approximately 176K by year's end.

The Universal Orlando Resort app displayed a significant rise in downloads from 20K in late September to over 42K in the final week of December. Active users also saw a substantial increase, with a peak at 88K in the last week, despite the app generating no revenue during this period.

Six Flags experienced fluctuating downloads throughout the quarter, with a decline to under 8K by the year's end. The app's weekly active users followed a similar pattern, decreasing to around 39K in the final week of December.

For Play Disney Parks, downloads saw a substantial increase from 3.4K to over 9K, while active users more than doubled, finishing the quarter at approximately 11K. The app did not generate any revenue during this time.

Lastly, Great Wolf Lodge showed a decline in downloads from 5.6K to 3.8K by the end of Q4. The app's active users dipped significantly, falling to just 678 in the last week of the year, down from a starting point of 1.6K in September.

For more detailed insights and data analysis on the performance of these theme park applications, Sensor Tower's platform offers an extensive breakdown of the trends and numbers that shaped the landscape of theme park mobile apps in the United States during the fourth quarter of 2020.